Monday, 17 March 2014

The Importance of Measuring Soft Outcomes

More and more, the community services sector is beginning to understand that developing effective strategies for capturing and showcasing information about the work they do in the community is no longer a ‘luxury’, but a necessity. Understanding how to measure what your program, project or organisation is achieving, above and beyond standard ‘outputs’, is becoming critical to longevity.

As a sector, it’s time to raise the bar in terms of the type of information we are gathering, so that we can move beyond the often-held perception that the majority of the work being done by community services organisations is not significant, because it can’t be measured. The positive changes we see in the lives of our clients are wonderful…but…we have to be able to quantify them, above and beyond ‘traditional’ methods, like case studies. Case studies have their place, but they should ideally sit alongside statistics. We need to be able to clearly show that the work we are doing with clients and other stakeholders is changing lives and communities!

Even though you might have to gather some standard information that is mandated to you by your funding body (or sponsors etc), it’s also essential to place a high level of importance on the seemingly indefinable outcomes that you see in your clients’ lives. The good news is that it’s a lot easier than it seems. Inspire Inq’s Measuring Soft Outcomes training has been developed to show you how to:

- Define what you want to know about your clients or ‘target group’
- Work out who your audiences are and what information you want to share with them
- Decide how, when and where you are going to capture the information you need
- Know what to do with the information once you have it
- Develop a strategy for all of the above
- Work out the best way to showcase the information you’ve captured
It’s time to prove that your programs and projects are more than just the number of clients you work with!

See more about Inspire Inq’s Measuring Soft Outcomes training:

Sessions coming up soon in: Inala Region & Brisbane,
with more sessions being held throughout Qld & Northern NSW throughout the year.

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